Social media can be an important tool for businesses, as it can help increase brand awareness, engage with customers, and promote products and services. However, the importance of social media for a business will depend on several factors, such as the nature of the business, the target audience, and the overall marketing strategy. Businesses should […]
Tag: sales
Landing your first client is a crucial step in starting a new business. However, it can also be a challenge for many new business owners. But with the right approach, you can increase your chances of success. In this guide, we’ll explore some strategies for landing your first client and setting your new business up […]
I still remember one of my mentors. He’s a small guy with a big personality. I’d never seen anyone in action like this before. Somehow he was hurried but composed. Quiet in conversation, loud in laugh. To give you an example, this is the same character that would literally run, almost clumsily, between meetings and […]
Clients tend to find themselves doing the same routine again and again. This is good if it works. Not so much if it doesn’t. They will believe that it will turn around again, it should. That dangerous “should” word. If it worked before it’ll work again. Years pass, the same thing continues to happen. The […]
We [I] use a lot of sports analogies, especially basketball. I played for so many years, that the concepts between business and basketball are pretty fluid. No team in the NBA has EVER pulled off an 82-0 season. Meaning 82 wins and 0 losses. It has never happened. The best single regular season record was […]