Email marketing is a form of direct digital marketing that uses email to promote products or services, build relationships with customers, or simply provide information to subscribers. The goal of email marketing is to reach a target audience, by sending personalized messages that resonate with them, and to drive a specific call to action, such […]
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GDPR (General Data Protection Regulation) is a regulation adopted by the European Union (EU) that came into effect on May 25, 2018. It replaces the EU’s 1995 data protection framework and strengthens the rights that EU citizens have over their personal data. GDPR applies to any business that processes the personal data of EU citizens, […]