Here’s an idea for you: make a list of companies that you are a repeat customer of. Ask yourself why you keep going back again and again. If you were to think about which restaurant you eat at once a week, why do you eat there? What about the clothing store that you go back […]
When you think about a sales person, what’s the first thought that comes to your mind? Do you think of someone that is well-dressed, well-spoken, quick-witted? How about charismatic, likable, or financially-oriented? Do you have positive associations with sales people or do you think of them in a negative light? Are they more, sleazy, greedy, […]
You definitely don’t want to fall into hot water in regards to employment laws. You could end up paying penalties, back-pay, get sued, or a slew of problems. The best thing to do is keep your employees best interest at heart and keep yourself current with the latest employment laws. Do note that this article […]
Hmm. I have a friend that was starting their own practice. It was going to take a good chunk of change over $250,000 to get it running. They had been working in the profession for five years at this point, but they wanted to make sure that they had the right plan in place before […]
Have you gotten the whole, “You’re too ambitious” bit from family or friends? They will try to bemoan your ideas or get you to stop working on your vision. Sometimes you’ll hear the, “You’re getting ahead of yourself”. But, you know deep in your core that you’re committed and convinced that you can make it. […]
Most of our buying decisions are emotional, not logical. Essentially, people don’t buy products, they buy emotions. You have to harness and unlock the marketing tools to influence people to want what you are providing. This doesn’t have to come off as some Machiavellian approach, but these cognitive biases are the same strategies used by […]
So picture this: It’s 2015, and Moiz Ali is just your average guy out running errands, grabbing some deodorant like any other person. But as he’s checking out the label on an Axe can, he realizes he doesn’t have a clue what any of those ingredients actually mean. That’s when the lightbulb moment strikes – […]