Launching new ventures can be challenging and stressful, especially in the face of unexpected setbacks and obstacles. Building resilience, or the ability to bounce back from adversity, is an important quality for entrepreneurs to develop in order to increase their chances of success. Here are seven tips for becoming more resilient when starting a new […]
The marketing mix, also known as the 4Ps, is a foundational concept in marketing that defines the tactics a company uses to promote its products or services to its target audience. The four elements of the marketing mix are product, price, place, and promotion. Together, these elements help a business effectively market and sell its […]
I still remember one of my mentors. He’s a small guy with a big personality. I’d never seen anyone in action like this before. Somehow he was hurried but composed. Quiet in conversation, loud in laugh. To give you an example, this is the same character that would literally run, almost clumsily, between meetings and […]
Clients tend to find themselves doing the same routine again and again. This is good if it works. Not so much if it doesn’t. They will believe that it will turn around again, it should. That dangerous “should” word. If it worked before it’ll work again. Years pass, the same thing continues to happen. The […]
We [I] use a lot of sports analogies, especially basketball. I played for so many years, that the concepts between business and basketball are pretty fluid. No team in the NBA has EVER pulled off an 82-0 season. Meaning 82 wins and 0 losses. It has never happened. The best single regular season record was […]
Is my idea viable? There are four steps that most businesses go through in determining whether or not it’s an idea that can work or not. You don’t want to jump directly into writing a long business plan. You’ll stop before you even start. Also, by the time you finish writing your business plan, it’ll […]
There is a hidden danger that lurks when you spend years building your business’ reputation and brand awareness somewhere other than your own website. You invest all of this time creating content. Video, pictures, audio, text. You put the time in to make everything, revised, scheduled, and uploaded to your social media accounts. One day […]