Sure, we write about business, whether that be about sales, leadership, launching, growing, or marketing.
Our goal is to give the tools of the trade so that you can use them to build the business that you’ve always wanted.
This comes from a decade of building businesses, working in small, medium, and large scale businesses.
This advice comes from failing to expand businesses to a point of self-sustaining revenue.
It also comes from succeeding in business and helping others grow beyond their wildest imagination.
But, here’s a little truth that you need to hear, especially as a new marketer.
There is an art and a science to marketing, but you might feel as if you are just throwing crap on a wall in a form of organized chaos.
If you feel this way, it doesn’t mean you aren’t doing a good job.
Because, if you are working in a company right now, what you don’t notice is that your marketing manager feels [sort of] the same way.
Think about it like this.
The big company ads that you see when you’re scrolling through your favorite websites or magazines, or the billboards as you drive down the freeway are probably made by a young new marketer like yourself.
They were likely in the same position that you are in.
It’s not that Nike or McDonald’s or Apple are using some nifty robots to create their advertisements.
Rather, it’s someone just like you doing the magic work.
Those companies have huge marketing and advertising budgets, which helps get the attention needed to be viewed by the masses.
With this being said, you don’t have to wait to create or get the “okay” from your superiors at your company or from your client.
As a new marketer, you need to keep creating, conceptualizing new solutions, and testing/reworking new concepts, or working on new projects.
Sitting around without testing and validating won’t help you develop or contribute to your goals.
Reading about marketing is great, but if you want to be great, you have to start testing and tinkering.
Just start.
Take all of what you have learned from your reading, from scrolling through your favorite profiles and businesses, and implement it.
Create content, ads, design, graphics, collateral pulled from emails, social media, magazines, websites, or billboards that inspire and grab your attention.
Pare down what works, and learn from what doesn’t.
Stop comparing yourself to other marketers and businesses’ analytics.
Being discouraged will suck the life and energy out of you.
Focus on learning, testing, and creating better work.
Spend a couple extra hours improving your work to get ahead, but don’t grind yourself down.
Just keep trying to get better day in and day out.
Learn more about what makes people tick and want to purchase.
And as you progress, you’ll have this shift.
Everything from your past work will start looking like low-quality hot garbage.
That means that you’re getting better!