Marketing is an art of making a story out of a product, a service, or a brand. It’s about understanding the target audience, what they want and need, and how to communicate with them in a way that resonates. Clever marketing is not about tricking or deceiving the customer, but it is about understanding them and creating a connection. It’s not just about pushing the product, it’s about building a relationship with the customer and engaging them in a way that creates loyalty and trust. It’s about finding creative and innovative ways to tell a story that captures the imagination of the audience and inspires them to take action.