If you’re looking to build your personal brand, Twitter can be a powerful tool. However, getting started on the platform can feel intimidating. Blake knows this from personal experience – they began their Twitter journey midway through 2022 with zero followers and no idea how to grow their audience. But through hard work and persistence, they managed to grow their following to five figure followers in just under 200 days, all without resorting to paid ads or shady tactics. What’s most impressive is that they did it all while staying true to their own values and personality. In this post, the author will share their Twitter playbook with you, providing insights and strategies that you can use to grow your own following. So, if you’re looking to make a name for yourself on Twitter, keep reading – this post has everything you need to know.
One Topic Technique
If you’re someone who’s just starting out on Twitter, you might think that content marketing is the key to success. However, as the author of this post discovered, there’s more to the platform than just content marketing. After exploring the niche a little more, they realized that what truly excited them was the idea of organic growth through content. That’s why, on their Twitter account, they focus on showing others how to approach content marketing with a growth mindset. Rather than trying to sell dreams and wishes, the author prioritizes showing practical skills and methods that can bring measurable business results. It’s a practical approach that has resonated well with their audience. Speaking of audience:
Maniacal Focus
When it comes to Twitter, it’s important to remember that your audience should always be your top priority. Rather than focusing on promoting yourself and your own accomplishments, you should be creating content that helps your audience feel awesome or helps them achieve their goals. After all, your audience is the king – without them, your Twitter presence wouldn’t mean much. So, it’s essential to make sure that you’re always putting their needs first. By doing so, you’ll be more likely to build a loyal following and achieve long-term success on the platform.
Experiment
When you first start on Twitter, don’t be afraid to experiment with your profile. Use it as a training ground to test out new bios and banners, just like Blake did. They recommend testing at least three times a week, and for good reason. It’s always better to try out your new ideas in the wild, rather than overthinking them. If you feel like improving your bio, go ahead and do it. If you want to change your profile picture, go for it. The worst thing that can happen is that people won’t notice, but the best thing is that they might fall in love with your profile. So don’t be afraid to take risks and try new things – it could lead to great things for your Twitter presence.
Create a Schedule
If you feel like you’re talking about the same things over and over again on your Twitter profile but nobody seems to notice, don’t worry – you’re not alone. Blake has been in the same boat, but they’ve found a solution that works for them. By creating a content schedule, they’re able to focus on the “how” of their content rather than the “what.” They’ve developed their own content structure that helps them stay consistent and focused, which has made all the difference in the world. So if you’re struggling to get noticed on Twitter, consider developing your own content schedule or structure to help you stay on track and keep your followers engaged.
Consistency is Key
Blake has found that one of the keys to success on Twitter is to be consistent with your content. They’ve noticed that when they stick to a content schedule, it allows them to focus on the “how” of their content, rather than the “what.” By developing their own content structure, Blake is able to stay consistent and focused, even when talking about the same topics each week. This approach has helped them build a loyal following on Twitter and establish themselves as an authority in their niche. So, if you’re struggling to gain traction on Twitter, consider taking a page out of Blake’s book and focusing on developing your own content structure to help you stay consistent and engaged with your audience.
One Friend Technique
Blake always recommends that people starting out on Twitter find at least one friend who is intentional about growing their brand, just like they are. Having a friend to support you during the beginnings of building a personal brand can make all the difference. It can be uncomfortable and intimidating to put yourself out there, but having someone there to cheer you on and share in the experience can make it much easier. So if you’re just starting out on Twitter, find a friend to support you along the way.
Share Your Story
here are two essential sides to their growth on Twitter: the professional side and the personal side. On the professional side, they focus on becoming known as the “content guy” to attract new followers and be consistent. On the personal side, they share stories that have helped shape who they are today, which helps them retain their current audience. Both sides are important for different reasons, and finding a balance between the two can help you build a strong and engaged following on Twitter.
Make It Suspenseful
Breaking down tweet and thread templates to see what makes them work was the most impactful factor in their Twitter growth. While there are many templates available online, most people use them as-is, which can make their content feel templated and unoriginal. To avoid this, Blake recommends breaking down templates and analyzing what makes them effective. For example, many thread hooks follow a similar structure: a punchy one-sentence opener, followed by a supporting clause, and then a curiosity gap to keep readers engaged. By breaking down and analyzing these templates, you can learn how to adapt them to your own unique voice and style, creating content that feels fresh and engaging to your audience.
Build Relationships
Twitter’s algorithms are always changing, but one thing that will never change is the power to build meaningful relationships through social media. No algorithm will ever take that away from you, so it’s essential to embrace it! Instead of focusing solely on growing your follower count, prioritize building real connections with your audience. This way, your Twitter growth will soar, and you’ll create lasting relationships with your followers.
In Closing
Growing your Twitter audience to five-figures in under 200 days requires persistence, authenticity, and a willingness to experiment. By focusing on building relationships, providing practical value, and staying true to your brand, you can create a loyal following on Twitter that will support your growth and amplify your reach.
Remember, growing your Twitter audience is not a one-time event but a continuous process that requires ongoing effort and engagement. By implementing the strategies shared in this article and consistently showing up for your audience, you can achieve significant growth on Twitter and establish yourself as a thought leader in your niche. So take action, experiment, and have fun building your Twitter brand!