Most of our buying decisions are emotional, not logical. Essentially, people don’t buy products, they buy emotions. You have to harness and unlock the marketing tools to influence people to want what you are providing. This doesn’t have to come off as some Machiavellian approach, but these cognitive biases are the same strategies used by […]
Author: Launching New Ventures
So picture this: It’s 2015, and Moiz Ali is just your average guy out running errands, grabbing some deodorant like any other person. But as he’s checking out the label on an Axe can, he realizes he doesn’t have a clue what any of those ingredients actually mean. That’s when the lightbulb moment strikes – […]
Have you experienced jumping from one idea to the next. You feel this jolt of excitement that this is going to be the one that takes off. Or, if I learn just one more skill that’s all that I need. It becomes a waste of time watching endless motivational videos to keep pushing to do […]
Let’s be honest, most of our waking lives are either driving to or from work. There’s waking up to a siren of an alarm clock, hitting snooze until the last minute, shuffling under the covers and sheets to draw out the final bit of warmth before you collapse from your mattress onto the floor, putting […]
Younger entrepreneurs, listen up. You’ll spend a lot of time watching social media videos about how to make it in entrepreneurship. You’ll hear the latest trends, the newest business ideas, and the grind mentality. There are some good elements to each of theses, but then it starts getting into buying courses on how to be […]
There are multiple business structures, each has its own set of advantages and disadvantages. When choosing between a sole proprietorship, partnership, limited liability company, S-Corp, C-Corp, or B-Corp, you should consider factors such as personal liability, taxes, management structure, and compliance requirements. Here are some factors to consider when making your decision: When deciding on […]
Emails, emails, emails. They keep coming in. Some from social media notifications, weekly grocery store roundups, or that sketch deal website that you subscribed to in highschool that keeps sending unsolicited newsletters from different addresses. Maybe, that’s just on this side. Point of the matter, is that everyone gets spam. Of the eight billion people […]