As a startup founder, you want to cultivate a culture of innovation within your company. This can help you stay ahead of the competition, attract and retain customers, and drive growth. Here are some tips for how to be more innovative as a startup founder: Encourage a growth mindset Encourage a growth mindset. One of […]
Author: Launching New Ventures
It is important for businesses to carefully consider their pricing strategy in order to maximize revenue and achieve long-term financial success when launching new ventures. One way to do this is by forecasting the financial impact of different pricing strategies. There are a few key factors to consider when forecasting the financial impact of different […]
Launching new ventures can be challenging and stressful, especially in the face of unexpected setbacks and obstacles. Building resilience, or the ability to bounce back from adversity, is an important quality for entrepreneurs to develop in order to increase their chances of success. Here are seven tips for becoming more resilient when starting a new […]
The marketing mix, also known as the 4Ps, is a foundational concept in marketing that defines the tactics a company uses to promote its products or services to its target audience. The four elements of the marketing mix are product, price, place, and promotion. Together, these elements help a business effectively market and sell its […]
I still remember one of my mentors. He’s a small guy with a big personality. I’d never seen anyone in action like this before. Somehow he was hurried but composed. Quiet in conversation, loud in laugh. To give you an example, this is the same character that would literally run, almost clumsily, between meetings and […]
Clients tend to find themselves doing the same routine again and again. This is good if it works. Not so much if it doesn’t. They will believe that it will turn around again, it should. That dangerous “should” word. If it worked before it’ll work again. Years pass, the same thing continues to happen. The […]
We [I] use a lot of sports analogies, especially basketball. I played for so many years, that the concepts between business and basketball are pretty fluid. No team in the NBA has EVER pulled off an 82-0 season. Meaning 82 wins and 0 losses. It has never happened. The best single regular season record was […]